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[1973]
"An invitation for everyonewho lobes to cook: The Cookbook Club, a new service of the Book-of-the-Month Club...What a perfect time to gie yourself
fresh inspiration and a repertoire of exciting new recipes! With this new introductory offer from The Cookbook Club, you can choose up to
$37.95 worth of cookbooks--all for only $1. Then, as a member, you need buy as few as three more Selections or Alternates over rthe next
two years...with substantial savings on most cookbooks you choose...For both the experienced homemaker and the novice, books like these can turn
cooking into an exciting and creative experience every single day."
---display ad, New York Times, September 16, 1973 (p. 352)
[1986]
"Cookbook overkill?...Pat Adrian, director of Cooking and Crafts Club, an arm of the Book of the Month Club with more tha
200,000 members...our members are a mixed bag of adventurous cooks who want help for entertaining."
---"More than More Recipes: Cookbook fantasies of Upscale Life Styles," Bernadette Wheeler, Los Angeles Times, December 4,
1986 (p. Q40)
Competing cookbook clubs
[1972: Southern Living]
"At last! A cookbook club with home-proven recipes and practical ideas that can win you new praise from family and friends...
You'll be cooking better meals than you ever thought possible when you take the colorful new Southern Living Meats Cookbook for only $1.00. Let us prove to you that the finest cooks in the world are actually homemakers like yourself--homemakers who know what delights the appetites of those they love.
Each of the 400 marvelous recipes in The Meats Cookbook is from the personal files of Southern Living readers home makers who read the nation's fastest growing modern living magazine.
You'll take an exciting culinary tour with their recipes. On page after page, you'll find new and delicious ways to prepare every day meats like ground beef ... extraspecial recipes for sauces and marinades ... secrets of preparing mouth-watering delights for wild game like venison and rabbit.
With nearly 30 beautiful, full-color photographs of exciting food dishes, you'll see for yourself how to serve a coach house platter with mushrooms, cold roast beef, sand greens and whole kernel corn ... or lively-tasting lamb chops smothered with peach-strawberry sauce ... or main dish noodle pudding garnished with luncheon meat. And, almost 50 black-and-white photographs show you how to serve such food wonders as city chicken piled high on a bed of peas and rice ... how to stuff veal cutlets with celery ... how to garnish a ham casserole with mashed sweet potatoes. Just imagine how delighted your family and friends will be when they taste these luscious dishes made from recipes that have already earned praise for the Southern Living homemakers who perfected them in their own homes!
But The Meats Cookbook is much more than a beautifully illustrated collection of recipes. The home economics experts at Favorite Recipes Press have loaded each book with practical, "how-to" information collected from their years of cooking experience. Their tried-and-true knowledge is yours in cooking . . . tips, charts, substitution guides, definitions, buying and storing hints, and entertaining food ideas for every meal occasion.
Yes, The Meats Cookbook is written by the top cooking authorities -- homemakers like yourself and a team of editors who earn their living by sharing their food knowledge with you.
The best part of all is that you can have The Meats Cookbook for only $1.00. We'll send it to you with our best wishes for good eating and with no obligation to buy anything else -- ever!
Once you see The Meats Cookbook once you see how delighted your family and friends will be with your new menu ideas, we know you'll want other volumes in our Southern Living Cookbook Club ... volumes like The Holiday Cookbook, The Fondue & Buffer Cookbook. The Poultry Cookbook and The Casseroles Cookbook. We'll send you one of these fine cookbooks each month for a 10-day free examination. You may return any book you do not wish -- and for each book you decide to Keep, you pay the low price of $3.95 plus shipping and handling.
You do not have any obligation to buy a specific number of books and may cancel your subscription at any time just by sending us a postcard.
In any event, The Meats Cookbook is yours forever for only $1.00 plus shipping and handling. To order your Meats Cookbook, just detach and mail the order
coupon below."
---"As your introduction to the Southern Living Cookbook Club...," Oakland Post [CA], March 9, 1972 (p. 6)
[2008:Gourmet]
"In an attempt to help its readers "cut through the clutter" of the 24,000 cookbooks published each year, Gourmet magazine is launching the Gourmet Cookbook
Club, which will select one book a month. The magazine's editors will choose books that offer "imaginative insight and delicious results." The club's inaugural
selection is Fish Without a Doubt by Rick Moonen and Roy Finamore, which Houghton Mifflin will publish May 21. Gourmet 's June issue, which goes on sale
May 20, will announce the selection, and a simultaneous feature will run at Gourmet.com. Selections will be marked with a Gourmet plate-shaped seal to indicate
they are official selections."
---"Gourmet Starts Cookbook Club," Publishers Weekly, May 5, 2008 (p. 16)
5. Culinary discussion groups focused on cook books as a literary genre.
...Hosted by private citizens (cook book authors, recipe bloggers) in homes; cooking central to the meeting.
"While eating inadvertently becomes the focus of many book clubs, there are also those founded with precisely that in mind. Cookbook clubs tend to function like structured, recurring potlucks. Everyone contributes a dish from a title agreed upon in advance; some members buy the book, others check it out of the library, still others get scanned pages via email from fellow members. Between meetings, groups stay connected through social media as they try out recipes. Among those used to documenting and sharing (in the Facebook sense) most every meal, it's the logical extension of the Internet-enabled foodie zeitgeist -- only with a crucial face-to-face component.
Through a friend I connected with Steven Wade, 27, a recent graduate of New York University's Food Studies masters program who started a cookbook club last year. "We responded to a need within our group of friends who wanted to cook more, but were unsure how to begin," Mr. Wade said. They agreed to share recipe results on an invite-only Facebook group.
Prior to the next meeting, focused on "Edible Brooklyn: The Cookbook" (Sterling Epicure, 2011), I logged on to the group's page and found evidence of feverish cooking. "Tried the steamed buns with Chinese sausage," wrote novice cook Chris Fay, under a photo of deflated dough. "A LOT of work, not a lot of payoff." I cooked dinner from the book -- kale salad and clams with chorizo -- and photographed it. Two people "liked" my photos, and the dinner was great.
The meeting, at the Bronx apartment of member Michael Roberts, was like a college seminar, except with sangria. Mr. Wade suspected, based on his results, that
the zucchini cake recipe mistakenly called for baking soda instead of baking powder, while Mr. Fay reported he'd gained confidence. "I'm teaching myself how not
to be scared in the kitchen," he said. Mr. Wade beamed."
---"Off Duty---Eating & Drnking: Recipoe for a Better Book Club--Whe cookbooks are the focus, the benefits of membership are tangible (and tasty), Sophie
Brickman, Wall Street Journal, May 25, 2013 (p. D5)
Recommended reading: learning about historic cookbooks